If you’ve ever felt like digital media is just too much, you’re not alone. A lot of small business owners worry that they need to be on every platform, post every day, or even learn to dance just to keep up. The truth? Digital media doesn’t have to be overwhelming or time-consuming. Let’s make it easier with a few clear steps you can follow.
Myth #1: You Have to Post Every Day
You don’t need to spend hours a day on social media. In fact, quality matters much more than quantity. Posting once or twice a week with useful, interesting content can make a big impact. Focus on helping your audience or sharing your expertise, they’ll remember you for it.
Tip: Create a list of 5 common questions your customers ask. Answer one of those questions in a post. Easy, right?
Myth #2: Social Media Is Fake
A lot of people worry that they have to put on a show or be someone they’re not. The good news? Authenticity wins every time. Being yourself and sharing what’s real (the good and the not so good) about your business builds trust with your audience.
Example: Share a behind-the-scenes look at your business or a quick story about why you started. People love relatable content.
Myth #3: It Takes Too Much Time
Social media doesn’t have to eat up your day. Even a few minutes can make a difference. Quick posts, replying to comments, or even sharing something helpful from someone else can help keep your business visible online.
Tip: Block out 10 minutes twice a week to focus on social media. Set a timer and stick to it. Don't overthink it.
Myth #4: You Need to Be Everywhere
Here’s a secret: you don’t need to be on every single platform. It’s better to choose one or two platforms where your audience hangs out and focus your energy there. For many small businesses, Facebook and LinkedIn are great places to start.
Action Step: Think about where your customers are most active. Pick that platform and start there. Or which platform do you like yourself and use.
Myth #5: You Need Fancy Equipment
Forget expensive cameras and editing software. Your phone is more than enough to get started. Snap a photo, record a quick video, or share a helpful tip, it doesn’t have to be perfect.
Pro Tip: Natural lighting and a clean background can make your photos look great. Simple and easy! Or use Canva and stock photos.
Why Your Website Still Matters
While social media is important, your website is the heart of your digital media. It’s the one place you own completely. Use it to show off your services, share updates, and make it easy for customers to contact you.
At Counted, we believe your website is one of the most important pieces of your marketing. It’s a foundation that supports all your other efforts. Here’s how we approach digital media and marketing:
We make sure our website is up to date and reflects who we are.
We publish a blog post every month or two to share useful tips and updates.
We keep our Google Business Profile updated weekly.
We post on Facebook and LinkedIn to share updates and show that we’re active.
We invest in tools and services to help us create content, like Canva, ChatGPT, LawCyborg, The Social Smarty, to keep on top of the everchanging landscape which is Digital Media.
But here’s the thing: digital media and marketing look different for everyone. Some of our clients post multiple times a week to share offers and updates. Others focus on blogging or use Pinterest to drive traffic to their websites. Some stick to video content on platforms like YouTube, Instagram, or TikTok. Others choose to use newsletters or paid platforms like Substack. It’s all about what works for you, your schedule, and your audience.
Changing Times, Consistent Foundations
While it might seem unusual for a business to skip certain social media platforms, we’re seeing more and more clients choosing the platforms they like and feel comfortable using. With all the changes in the digital world, (and actual world) it’s important to adapt while keeping your foundation strong.
No matter what you choose, make sure your foundational pieces like your website are working for you. A great website, combined with interactions with your clients, networking efforts, business cards, and delivering the best products or services every time, remains the most important part of your marketing strategy.
Digital media doesn’t have to be scary or complicated. Start small, focus on what works for you, and remember, it’s about connecting with your customers, not competing with the internet. Your website, along with your great service and personal connections, is still the most important part of your marketing.
So relax, start where you are, and know that you’ve got this. Need help? We can see where you are at and give you some tips on what to do next that suits you and your business.
Disclaimer:
This blog post is for general informational purposes only and does not constitute professional advice. Every business is unique, so please tailor these tips to your specific needs or consult with a professional for personalised guidance.
