Can you feel the quiet kind of "shift" happening on social media right now?
We reckon it feels like exhaustion. You can feel it when you open your phone. The same samey stuff. The polished AI caption. The ads pretending not to be ads. The pressure to show up, perform, convert, repeat, all while everyone is trying to run an actual business.This is wh...
Starting a Business in New Zealand: Sole Trader or Company?
November 11, 2025
Setting up a business in New Zealand is exciting, but it’s also one of those moments where you want to slow down and think things through.The way you set up your business affects how you run things day-to-day, so it’s worth knowing your options before you jump in.Your Tw...
Struggling to understand your accounts? Counted helps NZ business owners make sense of their numbers with friendly, jargon-free support. We make sure you really understand what’s going on....
Looking for Accounting, Bookkeeping, or Digital Media Help? Let’s Talk.
September 23, 2025
Thinking About Getting Help With Your Business?
Running a business can feel like a lot sometimes, from keeping up with your accounts, staying on top of bookkeeping, and trying to make sense of digital media. At Counted, we get it. That’s why we offer a free, no-obligation chat to see how we can help....
Patterns in Business and why it's so important to keep track of them.
If you’ve ever had a good month in business, followed by a not-so-great one… then another good one… you’re not alone. Cashflow often moves in cycles, and spotting those patterns can really help you feel more in control.One easy way to do this is to keep a bit of a â€...
If you’ve ever felt like digital media is just too much, you’re not alone. A lot of small business owners worry that they need to be on every platform, post every day, or even learn to dance just to keep up. The truth? Digital media doesn’t have to be overwhelming or t...
Running a small business is exciting, rewarding, and… let’s be honest, a little overwhelming at times. It’s easy to find yourself working long hours, juggling endless tasks, and feeling like your to-do list never quite ends. But here’s the thing: you can’t pour fro...
If you’ve ever wondered whether you need an accountant, a bookkeeper, or both, you’re not alone. Many small business owners aren’t sure where one role ends and the other begins. Let’s break it down in simple terms and explore why having both can make a big difference...
Why We Love Working with Small Businesses
March 17, 2025
There’s something truly special about working with small business owners. At Counted, we’re not just here to crunch numbers or polish up digital strategies, we’re here to be part of your journey. Small businesses are the backbone of our communities, and being able to s...
Financial Statements - What They Really Are and Why They Matter
February 27, 2025
Have you ever wondered what financial statements really are and why they matter? 📊💼Financial Statements play a key role in understanding your business's financial health, making informed decisions, and planning for success! This is important to note at this time of yea...
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